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What your
website looks like is imperative to your success as a
business. This is especially the case when you are
trying to sell goods through your website and you aren't
actually going to be interacting with the customer in
person. You will want to makes sure your product display
on your website is not only helping encourage customers
to make the decision to buy, but that your pictures are
honestly showing what the customer can expect to receive
when their order ships. Here are four ways to make your
product pictures look better.
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Use a High
Megapixel Camera
When you're taking the pictures for your website, you
need to recognize that people are going to judge you
immediately on the quality. In order to make these
pictures as high quality as possible, you will need to
use a higher megapixel camera. Anything that's 5.0 or
higher is generally a good choice, though you might want
to aim for 10.0 if your products have fine details that
you want to highlight. If you don't want to buy a camera
of this quality, you will want to rent one or possibly
borrow one from a friend until you are able to afford
one on your own. But the prices are going down, so
they're much more cost effective than they used to be.
Use a Professional Photographer
Of course, you might also want to hire a professional to
handle the job in order to save yourself the trouble and
the equipment costs. While this is an expensive
investment, it is also going to ensure that you have the
best pictures you can on your site. Talk to
photographers that have photographed products for
websites before and then look at their portfolios to see
whether you like the way other photos have turned out.
It can help for you to realize that initially, this will
be an expensive endeavor. But since you probably aren't
introducing new items all the time, you won't have to
spend as much as time goes on.
Allow for Image Zoom
On many websites these days, you can click on the photos
and see a larger image in a new window. This helps
customers see clearly what the details of the item look
like without interrupting their shopping experience. It
will help you tremendously if you set up your website to
do this as well. Even if you have the website open to a
new page with the larger picture, it lets the customer
get a better look. In addition, you will want to have
multiple pictures of each item on your site so that the
customer can see all of the different views.
Try Different Backgrounds
If you've been on other websites, you've noticed that
these sites use different backgrounds, depending on the
items being sold. You can take advantage of this too. As
a rule, when you are selling brightly colored items, you
might want to choose a white background, while muted
colors tend to do better with brighter backgrounds. You
might also want to put your products into a larger
setting (i.e. if you sell home furnishings, you can have
a picture of all of your items decorating one room).
Just as you look for produce that looks good in the
grocery store, your website needs to show the best
pictures of your items for sale. Take nice photographs
that show the various angles of the item as well as the
details they will want to see. Be sure to update your
photos ever six months or so if you can and look for the
results in your increasing profits.
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