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Your business
website is like the first handshake that your customer
gets when they enter your 'business.' The site should be
firm and honest – and that begins with the writing
you've included. You've probably already seen other
sites where the writing was grammatically incorrect and
the spellings were 'off' – and that didn't make you want
to return to the site to buy anything. In order to make
the best impression you can with your business, you need
to include strong writing that informs the customer,
makes them trust you, and encourages them to buy. Here's
how to find the right writing.
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Know What You
Want
For many businesses, their websites aren't written well,
not because they're not good business, but because
they're not sure what they want to show to their
customers. While you might know what you want to sell to
your customers, you also need to know what you want your
customers to think of you. Do you want to seem
professional or do you want to seem fun? Figuring out
what you want to portray to your customers is the first
step to getting the right writing for your website
because when you have the right ideas in mind, you can
direct writers and their writing to the results you
desire.
Find Professional Help
Just as you wouldn't necessarily make your business
product stock yourself, why would you write your own
website if you're not a professional writer? Instead,
leave this job up to the pros – those that do
copywriting for a living. Not only will they be able to
turn out a strong website for you, but they will also be
able to help with adding keywords without sounding too
'stuffed.' These professionals can also turn out copy in
days rather than weeks, helping your website get off the
ground quickly. You can find these writers on web based
freelance writing websites, allowing you to post what
you need and then receive bids from qualified
professionals.
Know about Your Current Market
The key to interesting writing on your business website
is to make sure it's relevant too. When you include
information that is out of date or simply isn't
important to the customer, you are possibly alienating
your future sales. You need to keep in step with the
latest developments in your field and then address these
changes on your website. For example, if you were
selling certain vitamins on your website and a news
report comes out saying that these aren't a good idea
for you, you need to post something on your website that
acknowledges the new claim and then addresses it.
Think About What Your Customer Wants
When you are creating your business website, you need to
think of your customer first and foremost. If you fail
to consider what they are looking for, they may begin to
feel like your site doesn't care about their needs. So,
instead of thinking just about your needs, start
thinking about what the customer is asking when they
come to your website:
If your website
isn't addressing these questions, you might not be doing
all that you could with the writing. Look at your site
from the eyes of the customer and start considering what
ELSE you could do to help them make the decision to buy
from you. This doesn't mean that you want to pressure
them into a sale, but you will want to show them that
you know what they need and that you can satisfy their
needs.
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