|
While you might
already know that your customer is always right – and
make steps to ensure that they know this too – did you
realize that your customer can also be your best
advertisement? It's easy to forget that customers
interact with our businesses more personally than we
ever will. And while we think we know our business
inside and out, it's actually the customer that sees
whether or not our business is doing the job it says it
can do. Here are three reasons why your customer is your
best advertisement – and why you need to make sure
they're always satisfied.
Get an hour of "Website
Traffic Secrets" and "Minisite Creation Tactics" for
FREE. Get immediate access here: http://www.InstantWebsiteBusiness.com
They Will
Share Their Good Experiences
Nearly everyone has a story about a good customer
service experience they've had with a business. Whether
there was a problem that got quickly addressed or
perhaps the business simply went above and beyond what
was expected, nearly everyone has had one moment in
which they wanted to sing the praises of their business
transaction. So, if you had this experience, you told
people and then they went to the business you did and
then they told others of their experiences, etc. When
something good happens, people are going to talk about
it, letting you get more positive advertising than you
could ever get on your own.
But at the same time, you need to remember that if there
is a bad experience; customers are more than likely
going to share that too. When things go wrong and you
don't take the time to fix them, you are going to start
a conversation between your customer and their friends –
one that ends up in you getting less business. Each
experience that your customer has with your website or
with your business should be as positive as possible.
While you don't have to go out of your way each and
every time, it's better to be more than they need than
to be less than they deserve.
They are More Believable Than You Are
So, what makes these customer experiences so important
to your advertising? Customers who talk to their friends
and to their family are more believable than you will
be. This isn't to say that you're not trustworthy, but
people tend to believe things they hear from their
friends more than they will trust things that come from
a business that wants to make money.
Again, this is why treating the customer well is so
important. Because whatever they share with their
friends is going to be taken as the absolute truth, you
aren't going to get a second chance to change their
minds.
They Can Give Testimonials
When a customer does have a good experience with you,
you might want to talk to them about writing a
testimonial. This is simply a summary of the compliments
they have about your business that can be posted on your
marketing literature or on your website. In exchange,
you might want to offer them a discount on future
purchases, but many people will simply be excited to see
their name and their picture on your business site.
These testimonials should be verbatim of what your
customer says, along with a release that says you can
use the statement for your business. If you receive a
testimonial that isn't written as well as you might
like, as the customer if you can edit it and then show
them the changes you made. If they agree to the final
copy, then you have another marketing tool at your
disposal.
Your customers are the best advertisements for your
business and you need to make sure they are advertising
well.
|