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There are few
that will dispute the power of email's influence.
Whether you've noticed the spam in your junk folder or
the newsletter from your favorite website; email has the
ability to make us act – and quickly. Wouldn't it be
great if you could harness the power of email for our
business website? The good news is that you can with a
good mailing list. But how do you create one? Here are
five steps.
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Talk to Your
Friends and Family
When you have a group of people that you know, it only
makes sense that you might send out your business
information to them first, right? Send a short paragraph
about what your new business is going to do, what it's
going to sell and any other pertinent information they
might need. Include a link to your website and to your
mailing list to help them decide whether or not to
continue to receive the emails. Chances are good that
your friends and family will send this email onto any
friends they have that might be interested too, creating
a longer email list with little work from you.
Put a Sign Up Form on Your Website
With the proper website design, you will be able to
collect the information from website visitors needed to
send them regular emails. Put this mailing list option
at the bottom or to the side of your main email page and
then make sure that it's easily navigated to. This will
allow your website visitors to decide whether or not
this is something they want to sign up for.
But Also Have an Opt Out Function
If you're creating the opportunity for someone to be on
your mailing list, you also need to create the
opportunity for them to easily opt out of it if it's not
something they are enjoying. There should be a link at
the bottom of each email you send to them that allows
them to opt out when it seems like a good idea for them.
This makes signing up something that's risk-free, which
will attract more to your list. In addition, be sure to
include a statement that you will not share their
information with anyone – that helps people feel like
they're safe from spammers.
Include a Mailing List Sign Up Option Everywhere
On every page you can, try to include methods for your
site visitors to sign up for your mailing list. This
will encourage people to sign up whenever the mood hits
them, plus it will give them multiple reminders that you
do have a mailing list that can be easily accessed.
Include this reminder on the bottom of each website page
as well as in various locations during the ordering
process.
Make it Worthwhile to Your Site Visitors
When you want to add more people to your mailing list,
it's a good idea to make it worth their while. Create a
contest for those who sign up within a certain period of
time or give out free reports and eBooks for those that
sign up to receive mailings. You want to also make sure
that each email you send out is worth their time. If
you're just sending links to your site or you are only
emailing about sales, you might start turning off a
customer who doesn't necessary want to buy something all
the time, but who may just want to learn more about the
market you are working in.
The goal is to create a large mailing list that will get
notified whenever something big and important happens in
your business – and that this notification will drive
them into action.
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