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If there is one
thing that can make or can break an online business,
it's the domain name. That little www.YOURWEBSITE.com
name is going to help guide customer to you and to your
business, but only if you spend some time thinking about
the perfect way to 'light' your business' door. There
are three steps that can help you choose the right
domain name for you, your business, and for the
curiosity of your customers.
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Name Your
Business or Your Product
It only makes sense that you need to name your business
before you can think about choosing a domain name. When
you are choosing your business name, you want to
remember that overall goals of your business as well as
the audience you are looking to attract. For example, if
you are trying to target children and their parents, you
can choose something that's a bit more whimsical. But if
you are trying to draw in a proper, business crowd, you
need to choose something that makes you seem
professional. It's best to start by listing possible
business names, in order of how much you life them. If
you can also incorporate your product into this name,
that's all the better.
Now, with the list you have, you will want to find a few
that are really working well for the image you want to
create. But for a domain name, you need to make sure
it's not too long for your customers to remember. What
names can be either shortened or area already short
without losing the information you wish to covey? Those
should be your front runners.
Check Out Your Competitors
Of course, it never hurts to look at your competition to
see what they are using for their domain names. While
you won't be able to copy them directly, you might be
able to get an idea of their format. For example, if you
are looking to create a doll business, you might see
that the competition is 'The Doll Business' and yours
could be 'A Doll Business.' While they're still
conveying the same information, they're slightly
different. It can be a little tricky to choose a name in
this way as there are many potential issues with
copyright (especially when your business is similar to a
really big corporation), so when you're in doubt, check
with a copyright lawyer or the copyright office. In the
end, it can be difficult to show that someone tried to
copy someone else intentionally, but since you're
probably going to be the smaller of the two businesses,
it is sometimes better to play it safe.
Think About Domain Names You Already Like
In your current internet account, you probably have a
list of the Favorite places you like to go. By looking
through this list, check to see what site names you like
best and then think about why. Often, these website
names will be so easy to remember that you won't even
have to look at your list to recall them. These domain
names are usually short, branded names, and aren't
strangely spelled. You should follow these examples.
In addition, your domain name needs to be something that
is not already picked – but this can help you even more.
When you go to a domain registrar, you can type in the
names that you want to use, see if they're available,
and if not, you might be able to see other similar names
that are. This will help you further refine your domain
name choices, while also helping you see whether you
have a competitor with a similar name.
Your domain name is the signpost on the 'outside' of
your online business – what message are you conveying to
your customers? And what you want people to think?
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