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These days, it's
hard to walk down the street without seeing some sort of
news headline or hearing about the latest story. With
instant messaging, internet on our phones, and simply
talking to our friends, we are constantly bombarded with
the latest updates. However, when it comes to your
website, you need to act in the same way. Though you
might not be able to report on anything catastrophic on
your website, in order to be memorable, you do need to
start looking at ways to keep your customers informed.
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Mailing Lists
Do Work
Though many websites have eschewed the use of mailing
lists to inform their customers, when done right, these
are highly effective reminders for customers. The key to
doing these mailing lists well is to get the mailing
lists on your own – don't buy them from marketing
groups. While it's true you will get longer lists from
the marketing groups, you might also be getting a lot of
negative feedback from people who didn't want to receive
your information in the first place.
On your website, create a way for interested visitors to
sign up for a weekly email from you. All they should
need to do is to give you their email address and their
first name and they can find out what's new with your
site each week. This email shouldn't be a sales letter,
but more of a note about what's going on and what people
might want to stop by your site to see.
eZines are Still Going Out to Customers
To extend on the idea of a mass email list, you might
want to look into making a magazine for your mailing
list, or an ezine. This piece of information should be
longer than your weekly email, but it should also
contain some sales language about things that are coming
up for your business.
This is the perfect way for you to update and inform
your visitors about your market, while also showing that
you are knowledgeable about your chosen business. Try
talking about new findings in your market, for example,
if you are selling nutritional products. Think about
ways to give your site visitors something that they
might not have learned on their own.
Daily Blogging is a Fun Avenue
Of course, if your business is a little less formal, you
might want to opt for a business blog. This can be from
the point of view of yourself or perhaps a fictional
worker in your company. By simply talking about the
latest news and what it means for the site visitor, you
can create a modern dialogue that allows you to show
your casual side, while still being informative.
You can also talk about loyal customers or about new
innovations to products that are in the works.
Try Sending Out a Press Release
If all else fails, the press release is still the best
way to rest the maximum amount of potential visitors
that want to see your site. However, since these
releases are generally send to a larger audience, it's
harder to target the customers you really want to
target. If you can, you might want to try to submit the
press release to publications that your target audience
will be looking at as well as posting it on your website
to help spread the word about a new product or service.
When it comes to informing your customers, you need to
make sure you explore as many possibilities for doing
this as possible. While you don't want to be the only
thing on your customer's mind, you do want to be one fo
the top ten.
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