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Whether you
built your business website or not, you need to learn
about SEO. Search Engine Optimization is the key to
getting your website in the forefront of visitors'
minds. Based upon the idea that the more keywords you
have in your site, the more likely you will match the
visitor's query, SEO is the hot topic of debate among
those with websites. And with its ever changing rule
system, you need to find out what the rules actually are
and how to use them to your advantage.
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SEO is More
Than Keywords
It seems simple enough – add more keywords and you will
rank higher in search engine listings. This used to be
the main rule for websites, but things have changed.
Though you are still ranked according to how many
keywords you have in your site, it's also ranked
according to how many other related keywords you have as
well as other factors. In the 'old' days, websites used
to just stuff their sites with keywords, making the text
unreadable and often unrelated to the visitor's search.
Those in charge of the ranking system realized just how
easy this rule could be manipulated, so you should think
about more than just the keywords.
SEO Works for Websites
But while it sounds like it's getting trickier, SEO does
work and you can make it work for you. Once you learn
the rules of SEO, you will be able to see a large jump
in your page's relevance on the search engine result
page. And what's more, the more people who come to your
site because of this jump, the higher your site will be
in the listings over the long haul.
SEO Requires Quality Articles
One of the first things you need to keep in mind for
writing the text of your website is that the text needs
to be relevant to what you are selling. For example,
though 'vacations' is an often searched for term in
search engines, you can't put a bunch of travel articles
on your website to get people to come to your site when
you are selling bowling balls. You need to create
content that is interesting to the kinds of visitors you
want on your site – that will place you higher in the
rankings. Try to build these articles around relevant
keywords too, but use no more than 5% keyword density –
most experts recommend between 1 and 2% density.
SEO Needs to be Truthful
In the past, website developers used to try to 'trick'
the search engines by creating invisible pages on their
websites that were filled with keywords, driving traffic
to their site, even if the keywords weren't relevant.
However, pages that do this now are going to be either
banned or pushed far down the search engine result
pages. Search engines are looking for this dishonest
practice now, so it's not worth trying to chance it.
SEO Will Probably Change
Of course, even though these are some of the rules of
SEO these days, that doesn't mean that things aren't
going to change in a few years. The rules are forever
changing as technology changes and website developers
figure out new ways to tip the search results in their
favor. Try to keep informed about SEO by reading web
developer sites and news stories about internet
searches.
SEO isn't something that you can simply ignore anymore
or think isn't relevant. Though you might not be able to
simply stuff your website full of relevant keywords, you
can use the new rules to your advantage.
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