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Setting yourself
apart from your competition should be first and foremost
in your mind when you're starting an online business.
Whether you realize it or not, it's not always about the
quality of your products or your services that gets
people interested in you – it's how you make them feel
once they're on your site. What you need is to add a
personal touch to your site that makes a visitor feel
like they're the most important person in the world to
you. Here's how:
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Add Your
Business History
By telling the story of your business and how it came to
be, you begin to show the customer that you're not just
another seller that wants to make money. You began as a
person with a dream that you wanted to see fulfilled,
you worked hard, and here you are, showing what you
learned along the way. Talk about any inspirations that
you had as you were growing as a business – and if there
is a personal anecdote you can share, that's all the
better.
State Your Purpose
Too often, business websites simply present the items or
services they want to sell and think that's enough to
get people to turn over their credit cards – but it
isn't. Try to state somewhere on your website why you
are selling what you are selling. Maybe you had problems
like the ones your product or service will help or maybe
you simply have a drive to help people do something
better. Think about what drives you to be in the
business you're in and then tell your customers.
Add Your Picture
By simply adding a picture of yourself, you will begin
to create a personal touch to your website. Instead of
just being the 'voice' of the website, you will become a
real person they can see. In the world of virtual
business transactions, this is crucial to setting
yourself apart. Instead of simple remembering you for
what you sell, the customer will remember what you look
like.
Create a Personal Blog
Some business websites have taken it a step further by
adding a personal blog that details the goings on of
their personal life. This further adds a sense of
camaraderie between the seller and the buyer. It allows
the buyer to feel more like a friend of the seller,
rather than another customer. This blog can contain
anything from news about the family or the business or
perhaps observations about the world.
Use Your Customer's Name Whenever Possible
Whether it's in their actual transaction or when you're
emailing your customers, be sure to use their name
whenever you can. Writing emails or advertisements to
'Dear Friend' can seem cold and heartless. Talk to your
web page designer about ways to ensure that the name of
your customer will pop up whenever they visit your site.
This might require the visitor to sign in so that this
works, but at the same time, you can entice them with
special offers for that shared information.
Use a Scanned Signature
Try adding a scanned picture of your signature at the
bottom of your website or within the transaction
process. Though the customer is going to realize that
signature isn't 'real,' it shows that you are concerned
about interacting in the way a normal 'live' business
would. Try adding it at the end of invoices or in the
front page where you directly address the site visitor.
When you go out of your way to make your website seem
more personal, you will ensure that customers come back
to visit again.
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