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When you're in
business to make money, you need to establish a sense of
trust between you and your customer. You need to make
sure they trust you are providing them with a quality
product or service; you need the customer to trust that
you will be available for questions and concerns; and
you need to be sure your customer trusts you to be
available in the future for things they need. This is a
heavy burden to carry on your online shoulders, but
there are plenty of ways that your business website can
begin to establish this trust today.
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Have Superior
Contact Options
People are being taught these days that if websites
don't have contact information, they are not to be
trusted. You should be sure that all of your contact
links and options are all functioning properly and are
available whenever you have said they will be available.
This will help a customer trust that you are someone who
genuinely cares about them and their queries. If you are
unable to available at all hours, you may want to
include an extensive Help system or a FAQ section that
will address smaller questions as they come up.
Check your contact information regularly from off your
site and on your site to be sure that all is in working
order.
Show Your Credentials
If you have credentials that will establish you as
someone to trust, be sure to list these on your site.
When you have a team working for you, you may want to
create a separate page with their resumes or at least a
list of their licenses and other qualifying credentials.
This will help to show the customer that you are someone
that knows what they are talking about. Of course, these
credentials will need to be legitimate and able to be
checked by those who are interested. If you can, try
scanning your documents onto your website for further
proof.
Become a Forum Poster
To further spread your trust, you might want to interact
with your customers or just people who are interested in
your market through community forums. These websites can
help you find out what customers are interested in as
well as help to establish you as someone that is
trustworthy. Be sure to interact and answer people's
questions without trying to sell your site or your
products. You can always leave your website address on
your posting, but the main goal should be to show that
you are interested in helping out others with your
knowledge.
Write Articles for Other Websites
There's nothing better than showing off your knowledge
in articles that you've written. By submitting
well-written articles to article directories and general
article sites (eHow, ezarticles, etc.) you can show that
you are willing to share information for free with
others and that you are well-informed in your specific
market. Write about topics that are current and relevant
for your prospective customers and also have links to
these articles on your website.
You might also want to include testimonials from
previous customers as well as noteworthy people on your
website. This will show people that you have succeeded
with others in the past and that you are someone that
might be worth buying from. Be sure that your
testimonials are genuine and that they are believable as
well. Many online buyers are wary of these notes because
they can be easily manufactured.
The more knowledge you share with your customers, the
more trustworthy you will seem. And in doing so, you are
going to subtly persuade them to buy from you and not
from anyone else.
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