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Whenever you go
to a website, you're looking for one of two things: to
buy something you've bought before or something new that
you will buy. When you visit a website for the first
time, you want to see that there is value in coming to
that website over the others that are on the internet.
So, knowing this, as an online business website, how can
you offer this value to your next website visitor? Here
are three ways to make their visit worth their while.
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Give Good
Information for Free
If you create a website that offers only the basic
amount of information, you're going to have visitors
that are confused. While they can get to your products
and to your contact pages, they're wondering what else
you can offer them for free. The truth is that website
visitors want to get as much as their can from a website
before they even spend a cent in most cases. For
example, when you visit a news website, you look at all
the stories before you would even consider signing up
for a subscription to their forums or up to date news,
right? This is the same situation for any website.
To help encourage your visitors to do more with your
website, you need to create the sense that they are
getting something for free – just for stopping by. Here
are some ideas:
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Newsletter
signups – If you can offer your visitors a good
newsletter on a regular basis (either via email or
on your site), you will help to create a connection
between your customers and your business. This will
work well to keep your customers in the know, while
also helping to give them something for free. The
only thing to keep in mind is that this information
needs to be relevant and not just a bunch of sales
jargon.
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Free
articles – By having regular free articles on your
site that other websites or visitors can use, you
will help to spread the word about your site (be
sure to include your web address on the articles) as
well as give good information to your site visitors.
Make Them an
Offer They Can't Refuse
Too often, websites will only give out special offers to
customers that are buying something or who have already
bought something. Do something different by offering
freebies without any other strings attached. These might
be free samples, free eBooks, or anything else that you
can give away that is related to your products.
Of course, you can also offer discounts on purchases and
create subsequent discounts for future purchases as
well. This will show that you value customer loyalty and
that you are eager for them to come back.
Acknowledge Your Competition
While it might be tempting to criticize your
competition, a better strategy is to offer discounts
that match their prices – when you're both selling the
same items. This will help your customers see that you
are aware that you might not always offer the best
price, but that you are willing to do whatever it takes
for a customer to come to you instead of 'the other
guy.'
You might also want to create a clear listing of the
differences between your competition and your own
website to help customers make the right decision for
their purchases, without looking disparaging.
When you want to create value on your website, you need
to remember what the customer considers valuable –
discounts, freebies, and information. The more you can
offer in these categories, the better you will look to
your new customers.
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