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How many times
have you gone to a website, only to discover that the
content was filled with nonsense phrases and words that
seemed to be repeated over and over? While this website
may have been up in the search engine ranks; the content
was weak and probably turned off other visitors as well.
If you're concerned that your website might not be
making the best first impression, you need to learn the
secrets to creating strong website content that people
will actually want to read. Here's what you need to
know.
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Find Out What
People Want to Read
Instead of simply posting articles that include a lot of
keywords, you need to determine what your customers are
looking to read about. Whether it's current issues
related to your product and services or perhaps it's a
problem that your product or service addresses, those
are topics that you want to include on your website.
These articles will show that you want to help your
website visitors, not just sell to them. To find
relevant topics, you can head to your favorite search
engine and type in your market category and 'news.' You
will find a number of listings of things that are being
discussed by others in your market that you can turn
into article topics.
You might also want to look at your competitor's website
to see what articles they are including. These should
help you in brainstorming for new article topics, as you
don't want to copy their ideas, but you can 'borrow'
these ideas for new articles.
Find Someone to Write It All Down
Since most business owners don't have the time to write
their own articles for their websites, nor do they feel
confident in their writing abilities, you will want to
hire a professional copywriter to do this for you. By
heading to freelance writing websites (Elance, Guru,
etc.), you will be able to post the job that you need
done (as in the number of articles, topics, and other
details) to see who will bid on your job and then pick a
person to complete the work. Since many of these
professionals are already well-versed in writing for
websites, they can often give you an edge as they
already know what readers want to read.
Keep Your Content Fresh
You should continue to update your website content on a
monthly basis to show your website visitors that you
care about what they are reading and that you are
current on the topics that might interest them. You may
want to brainstorm a list of fifty topics and then have
a freelance writer work on a few of these for each week
until you begin to get a sense of what else your
visitors want. Take time to read the reports as to what
visitors are searching for when they find your site as
well as to read the comments that site visitors leave to
see if you can address their concerns.
Talk to Your Visitors
Generally speaking, you want to make sure your website
content is also suitable for the visitors you hope to
attract. That is, if you are trying to connect with a
younger market, you will want to use casual language and
maybe a little slang. If you are targeting a more
conservative market, your language should be more
conservative. Always keep in mind the reader you are
addressing and be sure they can understand what you are
saying and why you are saying it.
With these ideas, you can write new website content that
is going to get noticed – and read!
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